There are millions of websites published on the World Wide Web and probably thousands of them within your business’s industry. To get your company’s website to stand out, a digital marketing agency can use search engine optimization strategies, or SEO, to increase the site’s search engine rankings and drive more traffic to it. Here are four SEO strategies that can be used on your website.
Optimize for Mobile Search
Over half of today’s web searches are from mobile devices, so it is important that your company’s website can handle searches from mobile devices and tablets. By using responsive design, your business website can adjust to any device that is accessing the site.
The website will be legible no matter what size of screen a device has, and searchers should be able to use the applications on the site without incident. So, if someone uses their mobile device to access your site, they should easily be able to read the content, make purchases, and sign-up for email notifications.
Create Good Content
The content on a website, whether it is articles, blog posts, images, videos, or podcasts, is what drives searchers to it. When they look up information on a product or service they want, the keywords they enter into their browser’s search box will result in thousands of search engine results. These results lead to content on webpages that provides searchers with the information they are seeking.
An SEO company like Digidom embeds the keywords searchers are using to find content with the information they want. The content they find needs to be informative, but not boring, as that will cause many searchers to quickly leave the site. The content also needs to be fresh in order to remain relevant in search engine results and keep attracting searchers to your website.
Create Shareable Content
A sign that the content on your site has value is when people share it on their social media sites. When people share content, it means they find it valuable, it makes them smile, or it is interesting to them and they think others will like it as well. Shareable content also provides valuable links back to your website and helps introduce your company and its products or services to a new audience.
If you search your company’s name on Google or another search engine and find more than one website, then you should have the digital marketing agency you’ve hired remove any duplicate sites. They should also search and remove duplicate pages as well. Having duplicate sites or pages can lower your search engine ranking, which will make your company’s site harder to find.
An experienced digital marketing company can use these and other SEO strategies to help your business find new customers and increase sales.